Looking to improve your business operations with some help from automation tools? We dare you to start searching for the best one! What you’ll find is a plethora of confusing choices and expert tips. Wherever you look, you’ll be told that your toolkit needs to keep expanding until it finally includes every single solution there is, for every little problem your business might face tomorrow or in a year.
If it can help, why not buy it, right?
Though virtually every business tool is a sound investment in the future, some of them are so powerful and comprehensive that they actually eliminate the need for multiple software systems. With CRM, all your customer interactions, sales tasks, and support issues can be managed from the same place.
These are the 3 reasons why cloud CRM is the only business tool you need.
Feature-Rich CRMs Automate Across the Board
That’s true – the more features a CRM software system provides, the more space in your toolkit it takes up. Essentially, such platform offers much more than a traditional repository of customer data.
A state-of-the-art CRM includes tools for both customer management and sales, but it also comes with a comprehensive suite developed for audience targeting and segmentation, lead acquisition, marketing, customer support, collaboration, opportunity management, and business development.
If to that you add a 360-degree customer view, document flow automation, analytics, and knowledge management, then it’s obvious just how many of excellent stand-alone tools a single CRM can replace. You’ll need no new marketing management software, a knowledgebase, or a social intranet platform.
Centralization Makes Workflow Easier and Faster
Apart from the aforementioned features – offered not by all, but only by the best providers on the market – reliable CRM software systems support integrations with other various stand-alone tools.
This means that you’ll be able to access your email manager, documentation storage, or self-service knowledge base directly from the system. In terms of employee productivity and overall business performance, centralization guarantees real-time communication and interdepartmental teamwork.
A comprehensive toolkit with multiple stand-alone tools has one major flaw. Whenever your employees need to access a certain system, they are wasting their precious time on switching between tools. Besides, each of them requires separate installations, security, onboarding, and maintenance.
Cloud Transcends Boundaries of Space and Time
Not only is a centralized system way easier to install, maintain, protect, and use, but it can also be migrated to the cloud all at once. Once there, CRM doesn’t require any setup or maintenance at all.
Cloud solutions truly transcend boundaries of space in time, in a sense that they can be accessed 24/7 and via all devices. They are flexible, scalable, and come with enhanced compatibility with other tools. Oh, and have we mentioned that cloud CRMs are way less expensive than most on-premise solutions?
Though trustworthy providers are not so easy to find, the best ones – like bpm’ online, for instance – can increase your ROI very fast. For more information of what they offer and how effective their products are, go to https://www.bpmonline.com/crm/cloud-crm and comb through user reviews.
While two-in-one coffees and similar one-package products often offer very little of each ingredient, all-inclusive cloud CRMs are exceptions that prove the rule. For the price of one, you’ll receive a centralized system with everything you’ve ever needed, and more, plus a cloud space to call your own.